Compare the Best Email Marketing Tools
We tested every platform on this list. Here's how they stack up on pricing, features, and ease of use — so you can pick the right one without the guesswork.
| Platform | Best For | Starting Price | Free Plan | Rating | |
|---|---|---|---|---|---|
| MailerLite | Budget-conscious businesses | $9/mo | Yes (1,000 subs) | 8/10 | Try Free → |
| Kit (ConvertKit) | Creators & bloggers | $29/mo | Yes (1,000 subs) | 8.5/10 | Try Free → |
| Klaviyo | Ecommerce stores | $20/mo | Yes (250 contacts) | 8.5/10 | Try Free → |
| ActiveCampaign | Advanced automation | $29/mo | No (14-day trial) | — | Try Free → |
| Omnisend | Ecommerce multi-channel | $16/mo | Yes (250 contacts) | 8/10 | Try Free → |
| AWeber | Small businesses | $19/mo | Yes (500 subs) | 7.5/10 | Try Free → |
| Mailchimp | All-in-one marketing | $13/mo | Yes (500 contacts) | — | Try Free → |
| Brevo (Sendinblue) | Transactional email + marketing | $9/mo | Yes (300 emails/day) | — | Try Free → |
| Moosend | Affordable automation | $9/mo | No (30-day trial) | — | Try Free → |
Platform Details
1. MailerLite
8/10Best for: Budget-conscious businesses
Key Features
- ✓ Drag-and-drop editor
- ✓ Landing pages & forms
- ✓ Automation workflows
- ✓ Website builder included
Starting Price
$9/mo
Free Plan
Yes (1,000 subs)
2. Kit (ConvertKit)
8.5/10Best for: Creators & bloggers
Key Features
- ✓ Visual automation builder
- ✓ Creator-focused features
- ✓ Tag-based subscriber management
- ✓ Commerce & digital products
Starting Price
$29/mo
Free Plan
Yes (1,000 subs)
3. Klaviyo
8.5/10Best for: Ecommerce stores
Key Features
- ✓ Deep Shopify integration
- ✓ Predictive analytics
- ✓ Email + SMS marketing
- ✓ Advanced segmentation
Starting Price
$20/mo
Free Plan
Yes (250 contacts)
4. ActiveCampaign
Best for: Advanced automation
Key Features
- ✓ 800+ automation recipes
- ✓ Built-in CRM
- ✓ Lead scoring
- ✓ Split automation paths
Starting Price
$29/mo
Free Plan
No (14-day trial)
5. Omnisend
8/10Best for: Ecommerce multi-channel
Key Features
- ✓ Email + SMS + push notifications
- ✓ Pre-built ecommerce workflows
- ✓ Shopify & WooCommerce native
- ✓ Product recommendations
Starting Price
$16/mo
Free Plan
Yes (250 contacts)
6. AWeber
7.5/10Best for: Small businesses
Key Features
- ✓ 700+ email templates
- ✓ Canva integration
- ✓ AMP emails
- ✓ Reliable deliverability
Starting Price
$19/mo
Free Plan
Yes (500 subs)
7. Mailchimp
Best for: All-in-one marketing
Key Features
- ✓ Brand recognition
- ✓ Multivariate testing
- ✓ Content optimizer
- ✓ Wide integration ecosystem
Starting Price
$13/mo
Free Plan
Yes (500 contacts)
8. Brevo (Sendinblue)
Best for: Transactional email + marketing
Key Features
- ✓ Unlimited contacts on all plans
- ✓ Email + SMS + WhatsApp
- ✓ CRM included
- ✓ Transactional email API
Starting Price
$9/mo
Free Plan
Yes (300 emails/day)
9. Moosend
Best for: Affordable automation
Key Features
- ✓ Simple workflow builder
- ✓ Landing pages
- ✓ Ecommerce AI recommendations
- ✓ Competitive pricing
Starting Price
$9/mo
Free Plan
No (30-day trial)
Need a Deeper Breakdown?
Read our in-depth roundup articles or dive into any head-to-head comparison below.
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